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THE TEN COMMANDMENTS OF ONLINE MARKETING
- Define your target market: international, national, country specific, state specific, local or a combination thereof.
- Percentages of the market in each category
- Decide on the purpose of your website.
- Provide information
- Sell products and/or services
- Company or product branding
- Generate leads
- Other
- Establish a monthly or yearly budget for online marketing.
- Develop a twelve month online marketing plan.
- Adjust your marketing plan approximately every month based on web traffic and your conversion rate.
- Designate a point person in house to be responsible for plan follow-up and monitoring progress.
- Establish a relationship with a reliable, experienced outside resource (web design, SEO or marketing firm) to partner with to help and assist in implementing your online marketing plan.
- Properly optimize a new website or restructure an existing website for optimization and integrate or add all the appropriate online marketing features and functions necessary to go along with your online marketing plan.
- Its important to create an online sales and marketing tool versus just a website.
Consider the sales and marketing elements first, then design the website around them.
- On your Home Page you must describe exactly what you do and what separates you from your competition.
"Why should anyone do business with you?"
- Make sure you have a comprehensive web statistics program in place to track your web traffic.
- Create a Ground Zero Report to use as a base reference for your online marketing efforts.
- Check your web rankings regularly.
Alexa ranking
Google page rank
Link popularity
Search engine rankings
- Make sure you have a plan to track your conversion rate (sales, leads, requests, etc.) based on the amount of web traffic you are getting.
- Check your statistics and track your conversions on a regular basis to analyze how your website is doing.
*NOTES:
1 - The online marketing process is an ongoing and dynamic effort. There is no "magic bullet!" Its like "paddling a canoe upstream, if you stop you go downstream real fast!"
2 - Make sure your online marketing efforts are properly coordinated with your offline marketing efforts.
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| ACCREDITATIONS |
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Outstanding Achievement
in online advertising
2011 |
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Outstanding Judge Award
WebAwards 2010 |
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FL Ambassador
of ECommerce |
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Keiser University Advisory Board 2008 |
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| RESOURCE LINKS |
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