| |
 |
|
THE FUNDAMENTALS OF ONLINE MARKETING
- Twelve month online marketing plan based on
- What is the objective of your website
- Who is your target market
- How much in-house time do you have to devote to online marketing
- What is your budget
- Key Performance Indicators (KPI)
- What stats need to be monitored
- What web traffic indicators are to be used
- What conversion rates are to be evaluated for (ROI) return on investment
- Ground Zero Report with all the KPIs established (tracking and stats data for existing sites)
- Tracking software and tools
- What will be used to track and analyze information for the KPIs
- Competitive analysis
- Find out what other websites in your business category are doing
- Online marketing work responsibility
- Establish point person in the organization responsible for the website marketing
- Assign in-house work
- Assign outsource work
- Evaluate information and data
- How often and who is going to analyze data (KPIs) and make recommendations and adjustments to twelve month marketing plan
|
|
|
| |
 |
| ACCREDITATIONS |
 |
Outstanding Achievement
in online advertising
2011 |
| |
 |
Outstanding Judge Award
WebAwards 2010 |
| |
 |
FL Ambassador
of ECommerce |
| |
 |
Keiser University Advisory Board 2008 |
| |
|
| |
|
| RESOURCE LINKS |
| |
|
|
